Fractional CMO

B2B Marketing
that drives
real pipeline.

Senior marketing leadership for tech & telco companies across Latin America — without the full-time overhead.

Start a conversation
4,000+
MQLs generated per year
20+
Years in B2B tech & telco marketing
10+
Countries managed simultaneously
Buenos Aires, Argentina · LATAM coverage

Strategic marketing
for complex B2B environments

I plug into your team as a senior marketing leader — setting direction, executing campaigns, and building the systems that generate sustainable pipeline.

01
Demand Generation & ABM

Full-funnel programs designed to attract, nurture, and convert high-value accounts. Proven ABM frameworks deployed across 4,500+ accounts in 10+ countries, recognized at Forrester B2B Summit.

02
Go-to-Market Strategy

Market entry plans, vertical prioritization, competitive positioning, and launch playbooks. From ICT and telco to SaaS, fintech, and BPO — I've taken products to market across LATAM.

03
Brand & Campaign Leadership

Led the Cirion Technologies global brand launch: 800+ pages of brand assets, 24 weeks, three simultaneous country rollouts. I build brands that hold up across complex, multi-market environments.

04
Marketing Ops & Automation

HubSpot, Marketo, Eloqua — I build the infrastructure behind the strategy. MQL methodology, lead scoring, pipeline attribution, and reporting dashboards that connect marketing to revenue.

20+ years shaping marketing in LATAM tech

I'm Nicolás Borrelli, a bilingual B2B marketing executive with deep roots in the Latin American tech and telco ecosystem. My career has spanned regional and global roles at companies like Cirion Technologies, Lumen, CenturyLink, Level 3, and Dassault Systèmes.

As a Fractional CMO, I bring enterprise-grade marketing leadership to organizations that need senior strategic thinking and hands-on execution — without the commitment of a full-time hire.

I operate at the intersection of strategy and action: setting the vision, building the team capacity, and delivering the programs that generate measurable pipeline.

Previously
Cirion Technologies Lumen CenturyLink Level 3 Dassault Systèmes
ABM at scale — recognized by Forrester
Built and led an account-based marketing program spanning 4,500+ accounts across 10+ countries, presented at the Forrester B2B Summit.
Global brand launch leadership
Directed the Cirion Technologies global brand launch: 800+ pages of assets, produced in 24 weeks with three simultaneous country rollouts.
Pipeline-first demand generation
Consistently delivered 4,000+ MQLs per year with 35–45% conversion rates, managing regional marketing budgets of ~USD 4M.
Pro5.ai Top 5% Marketing certification
Independently assessed and certified among the top 5% of marketing professionals globally.

Ready to build
something together?

Tell me about your company and your marketing challenge. I'll get back to you within 24 hours.

Based in
Buenos Aires, Argentina
Available for clients across LATAM and globally
LinkedIn
linkedin.com/in/nicolasborrelli
Response time
Within 24 hours
Engagement types
Fractional (ongoing) · Project-based · Advisory